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In modern times, today's brand messages must be social, mobile, interactively engaging, and multi-platformed. Today's brand information must be cable, streaming, online, tablet, smartphone, video, social media, banners, apps, and in-app advertising.
To keep up with the times, many advertisers and marketers, view themselves as _________________
A. co-branding managers
B. content marketing managers
C. convenience managers
D. owned media managers
E. shared media managers
Sales
promotion: Coupons, contests, discounts, premiums, and others.
Attract consumer attention, engage customers, offer strong incentives to purchase.
Public Relations: News, stories, features, sponsorships, and events.
Direct and Digital Marketing: traditional direct mail, catalogs, and telephone marketing to newer online, mobile, and social media.
Which budgeting method involves setting a company's promotion budget to match the standard outlays for the industry?
Which of the following is most likely a key difference between advertising and sales promotion?
Which types of promotion tools requires the most interaction with a customer Digital advertising personal selling Sales Promotion public relations TV advertising?
Term 1] ________ is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. | Definition Advertising |
Term *27] Which of the following types of promotion tools requires the most interaction with a customer? | Definition Personal selling |