The ideas or values that accompany the exchange of information is how media anthropologists define
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Type of WorkText Citation of Original PublicationBryce Peake, Media Anthropology: Meaning, Embodiment, Infrastructure, and Activism, Perspectives: An Open Invitation to Cultural Anthropology, https://courses.lumenlearning.com/suny-culturalanthropology/chapter/media/ RightsThis item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected
by Copyright Law, contact the copyright holder or the author. AbstractMedia is a word that can be used to describe a set of technologies that connect multiple people at one time to shared content. Media anthropologists study mass communication (broadcast radio and television) and digital media (Internet, streaming, and mobile telephony) with a particular interest in the ways in which media are designed or adapted for use by specific communities or cultural groups. Many research projects focus on media practices, the habits or behaviors of the people who produce media, the audiences who interact with media, and everyone in between. Many classic anthropological concepts are incorporated in studies of media. For example, in her ethnography of Egyptian television soap operas, Dramas of Nationhood (2004), Lila Abu-Lughod sought to understand how watching these programs contributed to a shared sense of Egyptian cultural identity. In her ethnography, Romance on the Global Stage (2003), Nicole Constable examined how the Internet was transforming ideas about marriage and love by contributing to new kinds of “mail-order bride” economies in which men in the United States could communicate with women thousands of miles away. Utilizing classic ideas about ritual and community life pioneered by Margaret Mead and Bronislaw Malinowski, Tom Boellstorff’s book Coming of Age in Second Life (2015) explored the ways that people were building realistic communities using virtual reality software like Second Life. Anthropological concepts of ritual, magic, taboo, and organic solidarity can be used effectively to examine the role that media plays in the lives of individuals and communities. Like other specializations in anthropology, studies of media are also organized around a commitment to long-term ethnographic fieldwork and cultural relativism. This chapter introduces some of the theories, insights, and methodologies of media anthropology. At the heart of media anthropology is the assertion that media practices are not universal. Whether we are discussing how television is viewed, how public relations coordinators negotiate corporate hierarchies, how Facebook statuses are created and circulated, or how cellular towers are built, the local cultural context plays an important role. PERSPECTIVES: AN OPEN INTRODUCTION TO CULTURALANTHROPOLOGYNina Brown, Thomas McIlwraith, Laura Tubelle de GonzálezThe American Anthropological AssociationArlington, VA Perspectives: An Open Introduction to Cultural Anthropology by Nina Brown, Thomas McIlwraith, Laura Tubelle deGonzález is licensed under aCreative Commons Attribution-NonCommercial 4.0 International License, except whereotherwise noted.Under this CC BY-NC 4.0 copyright license you are free to:Share — copy and redistribute the material in any medium or formatAdapt — remix, transform, and build upon the materialUnder the following terms:Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. Youmay do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.NonCommercial — You may not use the material for commercial purposes. 1616MEDIA ANTHROPOLOGY:MEDIA ANTHROPOLOGY:MEANING, EMBODIMENT,MEANING, EMBODIMENT,INFRASTRUCTURE, ANDINFRASTRUCTURE, ANDACTIVISMACTIVISMBryce Peake, University of Maryland, Baltimore County[email protected]Learning ObjectivesLearning Objectives•Describe the history of media anthropology including initial resistance to media as a topic of anthropological study.•Identify the major categories of media that are studied by anthropologists.•Explain how anthropologists explore the meaning of media and media experiences including the ways meaning can be sharedor contested by individuals and communities.•Evaluate innovative approaches to media anthropology including autoethnography, photo voice, participatory photography,and fabrication.•Assess the importance of mechanical and cultural infrastructure for the exchange of ideas.Mediais a word that can be used to describe a set of technologies that connect multiple people at onetime to shared content. Media anthropologists study mass communication (broadcast radio and tele-vision) and digital media (Internet, streaming, and mobile telephony) with a particular interest in theways in which media are designed or adapted for use by specific communities or cultural groups. Many407 research projects focus onmedia practices, the habits or behaviors of the people who produce media,the audiences who interact with media, and everyone in between.Many classic anthropological concepts are incorporated in studies of media. For example, in herethnography of Egyptian television soap operas,Dramas of Nationhood(2004), Lila Abu-Lughod soughtto understand how watching these programs contributed to a shared sense of Egyptian cultural identity.In her ethnography,Romance on the Global Stage(2003), Nicole Constable examined how the Internetwas transforming ideas about marriage and love by contributing to new kinds of “mail-order bride”economies in which men in the United States could communicate with women thousands of milesaway. Utilizing classic ideas about ritual and community life pioneered by Margaret Mead and Bro-nislaw Malinowski, Tom Boellstorff’s bookComing of Age in Second Life(2015) explored the ways that Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 20 pages? Upload your study docs or become a Course Hero member to access this document Professor professor_unknown How do anthropologists define media?Media anthropologists study mass communication (broadcast radio and television) and digital media (Internet, streaming, and mobile telephony) with a particular interest in the ways in which media are designed or adapted for use by specific communities or cultural groups.
How do anthropologists define media quizlet?Media. - a set of technologies that connect multiple people at one time to shared content. Media anthropologists.
How do anthropologists define communication?Anthropological Research. TAKE as my general definition of communication Hockett's (1958:573): I “communication is those acts by which one organism triggers another.”
How do anthropologists define identity?In Anthropology, identity is the identification with one's own culture and self-reflection of the way one is to live in a given socio-cultural environment (Golubovic 2010, 26).
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