Refers to a change in a persons thought process or behavior that arises from experience.
The Transtheoretical Model (also called the Stages of Change Model), developed by Prochaska and DiClemente in the late 1970s, evolved through studies examining the experiences of smokers who quit on their own with those requiring further treatment to understand why some people were capable of quitting on their own. It was determined that people quit smoking if they were ready to do so. Thus, the Transtheoretical Model (TTM) focuses on the decision-making of the individual and is a model of intentional change. The TTM operates on the assumption that people do not change behaviors quickly and decisively. Rather, change in behavior, especially habitual behavior, occurs continuously through a cyclical process. The TTM is not a theory but a model; different behavioral theories and constructs can be applied to various stages of the model where they may be most effective. Show
The TTM posits that individuals move through six stages of change: precontemplation, contemplation, preparation, action, maintenance, and termination. Termination was not part of the original model and is less often used in application of stages of change for health-related behaviors. For each stage of change, different intervention strategies are most effective at moving the person to the next stage of change and subsequently through the model to maintenance, the ideal stage of behavior.
To progress through the stages of change, people apply cognitive, affective, and evaluative processes. Ten processes of change have been identified with some processes being more relevant to a specific stage of change than other processes. These processes result in strategies that help people make and maintain change.
Limitations of the Transtheoretical ModelThere are several limitations of TTM, which should be considered when using this theory in public health. Limitations of the model include the following:
The Transtheoretical Model provides suggested strategies for public health interventions to address people at various stages of the decision-making process. This can result in interventions that are tailored (i.e., a message or program component has been specifically created for a target population's level of knowledge and motivation) and effective. The TTM encourages an assessment of an individual's current stage of change and accounts for relapse in people's decision-making process. return to top | previous page | next page What are the primary psychological influences that partly determine people's general behavior and impact their behavior as consumers?Psychological influences partly determine people's general behavior, thus influencing their behavior as consumers. The primary psychological influences on consumer behavior are perception, motives, learning, attitudes, personality and self-concept, and lifestyles.
What is the term in social psychology for the opinions and beliefs we have about people things and ideas?Attitudes are opinions, feelings, and beliefs about a person, concept, or group.
Which of the following is a psychological influence on the consumer behavior decision process?Perception. As a psychological factor, perception can significantly influence a consumer's behavior. Perception, or what an individual thinks or understands about a product, may impact whether they purchase the product or dictate how they engage with a brand at all.
Which of the following are components of attitude choose every correct answer?The cognitive component, behavioral component, and affective component are the three components of attitude.
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