Which problem recognition involves a discrepancy that a variety of brands within a product?
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Notes This preview shows page 18 - 21 out of 54 pages. 70. Which problem recognition involves a discrepancy that a variety of brands within aproduct category can reduce?A. generic problem recognitionB. selective problem recognitionC. active problem recognitionD. inactive problem recognitionE. primary problem recognition 71. Campbell's soup used several advertising campaigns that stressed the benefits of soup ingeneral. For example, one tagline used was "Soup is good food," and another was "Neverunderestimate the power of soup." Which type of problem recognition was Campbell'sattempting to stimulate? Get answer to your question and much more Chapter 14 - Consumer Decision Process and Problem Recognition72. Which condition is appropriate to attempt to influence generic problem recognition? Get answer to your question and much more 73. Which of the following is NOT an appropriate condition to attempt to influence genericproblem recognition? Get answer to your question and much more 74. Which problem recognition involves a discrepancy that only one brand can solve?A. generic problem recognitionB. selective problem recognitionC. active problem recognitionD. inactive problem recognitionE. primary problem recognition 75. An advertisement for Topol toothpaste, which is targeted at smokers and coffee and winedrinkers, stresses how this is the only brand that can remove the stains associated with theseconsumption behaviors. Which type of problem recognition is this marketer attempting tostimulate? Get answer to your question and much more Chapter 14 - Consumer Decision Process and Problem Recognition76. A firm that introduces a new line of non-fat snack food due to increasing consumerconcern with health is _____. Get answer to your question and much more Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 54 pages? Upload your study docs or become a Course Hero member to access this document Problem recognition (definition and examples): Generic problem recognition Involves a discrepancy that a variety of brands within a product category can reduce, and Increasing generic problem recognition generally results in an expansion of the total market. Ex. Telling consumers to change their toothbrush every 3 months. Selective problem recognition involves a discrepancy only one brand can solve, and firms attempt to cause selective problem recognition to gain or maintain market share. Ex. OnStar ad that tells you to call for help without saying a word. Consumers often recognize problems at times when purchasing a solution is difficult or impossible. A common marketing strategy is to trigger problem recognition in advanceof the actual problem.Talk about marketing strategies you would use if you were in somebody’s evoked set, and if you were not:PositionNominal (no search)Limited (limited search)Extended (extensive)In evoked setMaintenance strategyCapture strategyPreference strategyNot in evoked setDisrupt strategyIntercept strategyAcceptance strategyA disrupt strategy involves comparative advertising, striking package designs, and sales promotions. An intercept strategy will put an emphasis on local media, point of purchase displays, shelf space, package design, etc. AdWords, ads, and retargeting programs are online options for this strategy.Explain what happens when there is a stock out: Stock outs are generally negative. If the consumer is committed to a choice, consumers report lower satisfaction and higher likelihood to switch stores on subsequent trips. Retailer needs a strategy to avoid stock out to keep sales, online fulfillment, bring from other store. It could also be positive, in cases when the consumer is not committed to a choice, leading to decreased decision difficulty.Explain how we make decisions in a retail scenario (what can influence us at our point of purchase (in store or online)):After being drawn to a store by an advertisement, 55% of consumers purchased additional items. In supermarkets, 60% of purchases are unplanned, withthat number dropping to 53% at mass merchandise stores. Retailers encourage these types of sales by using suggestive selling, suggestion bots online, adjacencies, and point of sale displays. Consumers have also begun using mobile apps to learn about products in store and find the best prices. Which problem recognition involves a discrepancy that only one brand can solve?Selective problem recognition involves a discrepancy that only one brand can solve.
What are the types of problem recognition?Since PR frames the problem-solving situation, the remaining stages in the purchase decision are dependent on it. An analytic framework of problem recognition, consisting of four segments -- "new need," "product depletion," "expected satisfaction" and "current dissatisfaction" -- is proposed.
What is the result of a discrepancy between a desired state and an actual state that is sufficient?Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process. An actual state is the way an individual perceives his or her feelings and situation to be at the present time.
What is problem recognition in consumer decision making process?In problem recognition, the consumer recognizes a problem or need or want. The buyer recognizes a difference between his or her actual state and some desired state. The need can be generated by internal stimuli when one of the person's normal needs − hunger, thirst, sex, etc.
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