How do I use a playlist on Facebook?

Wouldnt it be great to curate your Facebook video content in a way that keeps your audience on your Facebook Page longer, watching every single video youve created? A Facebook video playlist lets you create Netflix-style video content that skyrockets your video views and keeps your audience engaged!

Im sure by now youve heard all the juicy news about video marketing and why your business NEEDS to be on that bandwagon like, yesterday.

But, just because you have spankin awesome videos on your Facebook Page doesnt mean your audience will watch them.

Consumers are lazy. We want the work done for us. We dont want to jump through hoops to find what were looking for. Or, not looking for because we dont know its a problem for us, yet.

Even if we do find all of your Facebook videos, we havent a clue as to what order to watch them in if theres any order to them at all.

Thats why a Facebook video playlist is absolutely essential when it comes to your video marketing strategy.

WHAT IS A FACEBOOK VIDEO PLAYLIST?

Facebook video playlists let you create Netflix-style video content that skyrockets your video views and keeps your audience engaged!

You can group your video content based on themes or topics, keeping your audience on your Facebook Page longer!

When one video within the playlist ends, it moves on to the next, and the next, and the next. Absorbing your juicy content, learning more about that specific topic, and in turn, skyrocketing your video views.

Youre building the like, know, and trust factor through your Facebook video playlist because youre giving your audience more of what they want.

And, without doing ANY work. What do I mean by that?

If you never set up a Facebook video playlist, your audience wont have anything to watch after a video is complete.

Theres nothing listed under Up next. Nothing for them to learn or engage with. What do you think theyll do now?

Ill tell you what theyll do. Theyre going to leave your Page. Bye!

Create a Facebook video playlist to KEEP them and give them more of what they want!

WHY SHOULD YOU USE PLAYLISTS?

Now, you may be wondering why you should *really* create a Facebook video playlist And I totally get it. Why spend your time on something if it wont pay off?

Fortunately, playlists WILL pay off and are well worth your time to create them.

It keeps your audience on your Facebook Page longer. Because theyre on your Page longer, Facebook takes notice.

Your Facebook video views skyrocket, telling Facebook your content is fantastical and should be shown to more people.

It boosts your reach because the more people watch your video, the more news feeds it shows up in.

Your Pages engagement will increase, too. As more people view your video, the more likes, comments, and shares youll rack up.

Another way to increase eyeballs is by premiering your video using Facebook Premiere!

An added bonus is the ability to promote your playlist link throughout your marketing channels Email, Messenger bot, and social media!

Related Post: How to Get Started with Facebook Messenger Chatbots Using ManyChat

If youre new to Messenger marketing (and chatbots in general), I highly recommend you start at the beginning because well be using some advanced features that may make your head spin!

Monetization with Facebook video

This is also a MAJOR plus if youre looking to monetize using Facebook. Granted, itll take some time because you need at least:

• 10k Facebook Page followers
• 30k one-minute video views within a 60-day period

Set yourself up for success from the very beginning by creating a Facebook video playlist today! Build up your audience and video views now so that when the monetization time comes, youre all set!

CREATE A FACEBOOK VIDEO PLAYLIST

Now that weve got the what and why out of the way, lets create a Facebook video playlist.

From your desktop:

1. Head to your Facebook Page and find the Videos tab. Keep in mind the location may vary depending on which page template youre using.

2. From your Videos page, click on the three horizontal dots to the right of Visit Creator Studio. A dropdown will appear select Create playlist.

3. A new tab will open which takes you to Creator Studio. Here you select the Facebook Page you want to create a playlist to, the title and description of your playlist, along with a cover image (optional).

If you choose to not add a cover image, Facebook will by default pull the thumbnail of the first video within that playlist. I found the best size for this image is 1080px x 420px.

4. Once you have your content added, click Next. Youll now have the option to add published videos to your playlist by selecting Add Videos in the upper right corner.

5. When youve rounded up any applicable videos for that particular playlist, click Add videos in the bottom right corner.

6. These are now all of the videos that play in sequential order within this playlist. What I really like about this feature are the quick glance stats.

You can easily make changes based on what your audience doesnt want because you can see where your views have dropped off.

7. Look at you go! Were almost done, promise! You now have the option of reordering your videos. This definitely comes in handy if each video within that playlist builds on from one another. Just click Reorder in the upper right corner and drag them in the correct order. When youre done, click Save.

8. Once your playlist has been saved, youll have a full view of every playlist youve built for that specific Facebook Page. Here you can make any changes to the title, description, image, add/remove videos, reorder videos, create new playlists, and more.

WHAT PAGE VISITORS SEE

Now that youve created your very first Facebook video playlist, I bet youre dying to know what the heck this thing looks like to your Page visitors!

Well, it depends on your Facebook Page template!

If youre using the Video template, your playlists will appear on the left side of your Facebook Page (when viewing on desktop) and within the Videos tab.

On mobile, itll appear towards the top of your Page. It all depends on what tabs you have enabled Shop for example.

If youre not using the Video template, your playlists will appear within the Videos tab thats it.

Either way, this is what your playlist will look within the Videos tab.

The title of your Facebook video playlist is in bold and the description directly beneath. It has a very similar appearance to YouTube playlists which, Im being honest, makes sense.

Facebook wants to play with the big dogs (if not become the big dog) in every category, including video marketing.

Now, remember that thumbnail we chatted about earlier? This is where that puppy comes into play. Pretty snazzy, dont you think?

This is also the same layout when viewing a specific Facebook video playlist on mobile, too.

A few things to keep in mind when building a playlist:

• Published video(s) can be added to multiple playlists
• New videos can be automatically added to playlists on initial upload
• Title, description, image, order of videos, add/remove videos can be changed at any time
• No more than 500 videos can be added to an individual playlist

You can find out more about Facebook video playlists here. Although, I think we covered just about everything there is to know!

Tell me, do you already have awesome sauce playlists on your Facebook Page? If not, are you sups excited to get started and bust through your reach and engagement goals!? Id love to hear your thoughts below!

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