Google My Business Reviews Build Trust
Adding Google My Business Reviews to your website is a great way to build trust especially for new potential clients and customers. Todays article and video will show you how I put those Google reviews in my footer and in the content of my about page.
The video will help you
- Understand why Google reviews are so important
- Find out how customers use reviews before making a purchase
- Help you locate the Google Place ID with one click
- Help you display your Google My business reviews with different styles
- Help you set up the plugin for a WordPress website
- How to remove and identify fake reviews
84% of individuals trust these reviews as much as they do word-of-mouth recommendations.
Bright Local
Lets now look at the tutorial on How to Add Google Reviews to Your WordPress website, any questions just put them in the comments below.
How to Add Google Reviews to Your Website [2021 Tutorial]
TIMESTAMPS
Just click on the chapter link below to take you to the right part of the video above
- 0:00 Introduction to GMB reviews
- 1:10 why GMB reviews work well for customers
- 1:37 Why reviews on a website are important
- 2:34 Get the places ID of your Google Business
- 3:23 WordPress Plugin called Widget for Google reviews
- 5:00 Adding shortcode to Worpdress page
- 6:06 How to get more Google Business Reviews
Adding Google Reviews To Your Business Website is an important factor in building trust for new clients.
People heavily rely on online reviews when theyre choosing whether or not to do business with you.
Also from a LOCAL SEO point of view, Google Reviews into your website provides visitors with the quickest way to gain accurate information to help them form an opinion about their potential purchase.
Eighty-four per cent of individuals trust these reviews as much as they do word-of-mouth recommendations, according to Bright Local.
Referral Candy reports that 85 per cent of consumers look through approximately 10 reviews while theyre making up their mind.
GOOGLE REVIEWS : TESTIMONIALS ARE TRUSTED
Consumers cant verify the legitimacy of a review if youre the one controlling the content. Google Reviews come directly from the people who wrote them, so potential customers know that you arent making up the information.
Most business owners sit back and wait for reviews to come in rather than proactively track them down. So today Im showing you how to get google reviews for your business.
Whats the most effective way to get google reviews for your business?
Stop Waiting for Google My Business Reviews and do this Instead.
Locate the link for getting google reviews in your dashboard.
Ask for reviews from clients, customers and people that you have helped. You have to chase up some customers to get Google reviews, so a little persistency can pay off.
STOP Waiting for Google Business Reviews and try this
If you need more Google reviews on your listing, then sometimes its important to be proactive, so take a look at this useful video guide
For Removing Bad or Fake Google Reviews take a look at this
No one wants a bad review. Especially when its not deserved or even reflective of the service or business. Sadly businesses can sometimes receive reviews either by mistake or even from an active competitor. So how does Google support an innocent business in this area? How do you delete a google review someone else posted?
Well, its not a simple solution as Google wants to support the reviewer if they have a genuine reason to grumble. Did you know that a bad review can be a positive signal more on that later!
Fake Reviews What To Do
Can you tell the difference between a bad Google review and a fake one? How you handle the following stages will be very dependent on the above. So you need to identify if its a fake quickly as you can easily make things worse.
Dealing with a fake Google reviews
No one likes an unfair review, but before removing it, try an initial investigation. Is it a fake review or a genuine bad review? Can you see who gave the review or why they gave it? Could it be they have the wrong company? If its not from an actual customer, then do not respond.
Sadly some agencies try to push down the ratings of a competitor by not only adding high fake reviews for their client, saying wonderful things but then by adding poor reviews to the competitors. While this is incredibly dishonest and only works for a limited time until Google gets involved, it can be damaging and have a large impact on a business. So removing a fake review can be a stressful process.
Whats a good average review?
Remember 5.0 isnt as good as 4.2 seriously. Will you only build trust and succeed if you have a perfect five-star rating? Not necessarily. In fact, a few blemishes amongst the glowing reviews may make your overall rating more trustworthy.
We came across a study by Northwestern University. They analysed google reviews for business ratings and discovered that a five-star rating was not the most trusted score. For more details on how to maximise your rating head over to that article.
How To Increase Google My Business Reviews
Is Google wanting you to use reviews? Too Right!
Googles recent TV advert indicates they want you to give reviews. Why are Google My Business reviews important? When youre looking for a new product, service or restaurant, do you trust online reviews? More than 90% of people do, according to a 2019 survey by the marketing firm BrightLocal.
So sometimes just ask directly for a review. Most customers will be happy to oblige if you have done a great job. See an example in this email template you could adapt.
Even more92%are more likely to buy a certain product after reading an online review, Having said that, sometimes Google My Business reviews stop showing, or never show at all. Why? You should be aware of avoiding too many reviews in a few days. This can trigger a filter. So aim for business reviews consistently over time or if they are all coming from the same IP address that could prove to be another issue. eg if you had a laptop on your reception desk in a hotel lobby, the reviews would be better coming from a customers phone.
How To Maximise Your Google Business Reviews
How to increase google business reviews has to be something all business owners need to know. Are there things you can do to get your reviews seen and why are they important and what should I avoid?
Always reply to your reviews. With great loyalty comes great referrals
More than half of consumers who have a good experience with a brand will recommend it to people that they know.
Zanet Design Ltd is based in the Bournemouth, Poole and Christchurch area. So feel free to contact me if you are a local. But I have many loyal clients in many other areas and dont just limit myself to local web design work. So if doing the above is beyond you and you need help, then book a consultation with me and I will do my best to give you the best advice tailored for your business.